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Director K

Nigerian music video director (born 1993)

Image credit is listed at the end of this article.

Dulsé,(born 13 November 1993) formerly known professionally as Director K, is a Nigerian filmmaker and music video director. He is known for directing music videos for artists including Rema, Wizkid, Burna Boy, Davido and Asake, and for a filmmaking style that combines emotional storytelling, observation of everyday life and cinematic imagery.He began experimenting with filmmaking using an iPhone. As his work developed, Dulsé became particularly interested in human emotion and in finding visual beauty in ordinary people, places and situations. This approach became a recurring element of his work, alongside more stylized forms of cinematic world-building. His films frequently move between intimate, observational moments and heightened visual environments, with music and contemporary African culture serving as recurring influences. His filmography includes Rema's "Calm Down," Wizkid featuring Tems' "Essence," Kizz Daniel's "Odo," Pheelz's "Finesse," Mavin's "Overdose," Oxlade's "Ku Lo Sa," Burna Boy's "Common Person," Patoranking's "Abule" and Bayanni's "Ta Ta Ta." Across his wider body of work, his music videos have accumulated more than 3 billion views. Dulsé has worked with African artists including Wizkid, Burna Boy, Davido, Rema, Asake, Tiwa Savage, Patoranking, Kizz Daniel, Fireboy DML, Adekunle Gold, Omah Lay, Ayra Starr, Victony, Teni, Seyi Vibez and Fally Ipupa. His international collaborations include Future, Skepta and Jason Derulo. His work has received recognition at African and international music awards. He is an NAACP Image Awards winner and a Soul Train Music Awards nominee, and has won The Headies Best Music Video category twice for Davido's "1 Milli" and Rema's "Calm Down." His work has also received nominations and recognition from AFRIMMA and the Soundcity MVP Awards Festival. In addition to music videos, Dulsé has directed commercial projects for brands including Pepsi, Sprite, DStv, betPawa, Munch It and Havana Club.He is a co-founder of Priorgold Pictures, through which he works across music videos, advertising and narrative filmmaking.Across these formats, his work is characterized by an emphasis on emotion, human connection and the visual details of everyday life. He has described ordinary environments and situations as an important source of inspiration, using them alongside more constructed cinematic imagery to explore contemporary African life and culture.

01Early life

Aremu Olaiwola Qudus was born on 13 November 1993, in Lagos State, Nigeria. Hails from Kwara State being born into a polygamous family. He choose to pursue a formal education in Creative Arts at Yaba College of Technology in Lagos.

02Career

Dulsé’s music video work has accumulated more than 3 billion views across his wider body of work. He directed the music video for Rema’s “Calm Down,” which has received more than 700 million views on YouTube. The video became the most-viewed Nigerian music video on YouTube and has been ranked as the second most-viewed African music video on the platform. Dulsé also directed the music video for Wizkid’s “Essence,” featuring Tems, which has received more than 261 million views on YouTube. The video received international recognition, including a Video of the Year nomination at the 2021 Soul Train Music Awards. “Essence” also won Outstanding Music Video at the NAACP Image Awards. His international work has included collaborations with American rapper Future, British rapper Skepta, and American singer Jason Derulo. His collaboration with Future marked a significant expansion of his work with international artists. Dulsé has received several awards and nominations for his music video work. He is a two-time winner of The Headies Award for Best Music Video, winning for Davido’s “1 Milli” and Rema’s “Calm Down” His work has also received recognition from the NAACP Image Awards and Soul Train Music Awards.In addition to music videos, Dulsé has directed commercial projects for brands including Pepsi, Sprite, DStv, betPawa, Munch It and Havana Club.

03Videography

Title Year Artist(s) Ref(s)
"Isabella" 2017 T-Classic
"Pareke" 2018 Teni
"Aiye" Barry Jhay
"Rambo" Dr Dolor feat. Teni
"Case" Teni
"Sensima" Skiibii feat. Rekaado Banks
"Mo lowo" L.A.X
"Necessary" DRB lasgidi feat. Odunsi
"I Can't Kill Myself" 2019 Timaya
"Your Love" Boj feat. Tiwa Savage
"Jealous" Fireboy DML
"Monalisa Remix" Lyta feat. Davido
"Eh Oh Ah" SDK jay breeze
"Monalisa" Lyta
"Nobody fine pass you" T Classic
"Jogor" Zlatan
"Big Engine" Skiibii
"Promise" Adekunle Gold feat. Simi
"Wonderful" 2020 Burna Boy
"Park Well" Tiwa Savage feat. Davido
"Suzannah" Sauti Sol
"Know You" Ladipoe feat. Simi
"1 Milli" Davido
"Abule" Patoranking
"Pim Pim" Dice Ailes
"Friday Feeling" Fireboy DML
"As E Dey Go" Naira Marley
"Insecure" Sauti Sol
"Ase Se" Barry Jhay
"Ojah" C Natty
"Onyeka" 2021 Burna Boy
"Essence" Wizkid feat. Tems
"Rollin" Mist feat. Burna Boy
"One Shirt" Ruger feat. D'Prince, Rema
"Love Dont Cost" Magixx
"Ozumba Mbadiwe" Reekado Banks
"Running" Ladipoe feat. Fireboy DML
"Move" Bad Boy Timz
"Bounce" Rema
"Balon D'OR" Burna Boy feat. Wizkid
"Beggie Beggie" 2022 Ayra Starr feat. Ckay
"Calm Down" Rema
"Second Sermon" Blacksheriff feat. Burna Boy
"Mercy" Adekunle Gold
"Finesse" Pheelz feat. BNXN
"Overloading (Overdose)" Mavin All Star
"Woman" Omah Lay
"Bounce" BNXN feat. Wande Coal
"Somebody" Diamond Platnumz
"Melody" Diamond Platnumz feat. Jaywillz
"Ku Lo Sa" Oxlade
"Roll On Me" Evrywhr feat. Patoranking
"Cough(Odo)" Kizz Daniel
"Common Person" Burna Boy
"Holiday" 2023 Rema
"Money & Love" Wizkid
"Party No Day Stop" Adekunle Gold feat. Zinoleesky
"Blessings" DJ Tunez feat. Wizkid, Gamba & Wande Coal
"Tatata Remix" Bayanni feat. Jason Derulo
"Ogaranya" Adekunle Gold
"Yo Fam" Sarz feat. Crayon & Skrillex
"Ebelebe" Wande Coal feat. Wizkid
"CBN" Skiibii feat. Seyi Vibez, Reekado Banks, Teni, Mayorkun
"Babylon" Victony feat. Patoranking
"Ngozi" Crayon feat. Ayra Starr
"IDG" Wizkid feat. Zlatan Ibile
"Diamonds" Wizkid
"Fakosi" Reekado Banks feat. Seyi Vibez
"Today" Seyi Vibez
"Cana" Seyi Vibez
"Benin Boys" 2024 Rema feat. Shallipopi
"Bundle By Bundle" Burna Boy

04Commercials

Year Brand Title
2020 DStv Football Is Back
Festive
2021 Kellogg's World's Number One
Havana Club Skepta X Havana Club 2.0
Munch iT Non Stop Munch
2024 Pepsi feat. Young John Big Big Things Remix
Sprite feat. Fireboy DML My Story

05Awards and nominations

Year Event Prize Recipient Result Ref(s)
2020 All Africa Music Awards Video of the year "Burna Boy (Wonderful)" [A] Nominated
All Africa Music Awards Video of the year "Sauti Sol (Suzanna)" [A] Nominated
2020 The Headies 2020 Best Music Video "Davido (1 Milli)" [A] Won
2021 All Africa Music Awards Best African Video "Patoranking (Abule)" [A] Nominated
Afrimma Video of the year "Wizkid feat. Tems (Essence)" [A] Nominated
Afrimma Video of the year "Rema (Bounce)" [A] Nominated
Soul Train Music Awards Video of The Year "Wizkid feat. Tems (Essence)" [A] Nominated
African Entertainment Awards USA Best Music Video "Wizkid feat. Tems (Essence)" [A] Won
2022 The Headies 2022 Video of the year "Ladipoe feat. Simi (Running)" [A] Nominated
NAACP Image Awards Outstanding Music Video/Visual Album "Wizkid feat. Tems (Essence)" [A] Won
2023 Soundcity MVP Awards Festival Video Of The Year "Rema (Calm Down)" [A] Nominated
16th Headies Awards Best Music Video "Rema (Calm Down)" [A] Won
2026 The Headies Best Music Video "Burna Boy (Bundle by Bundle )" [A] Nominated
Watch videos about Director KExplainers and documentaries on YouTube (opens in a new tab)

Sources and credits

This article is adapted from the Wikipedia article Director K, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.

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