WVBX

The station first launched on January 26, 1988, with the call sign WYND-FM. It aired a smooth jazz/new age music format and was owned by Richard J. Hayes and Associates. On April 10, 1989, WYND-FM changed to WPLC, simulcasting the urban contemporary format of then-WPLZ in Petersburg, also on 99.3. It became WYSK on September 30, 1994.

In 1994, the station was purchased by The Free Lance-Star, a daily newspaper in Fredericksburg. On July 16, 1996, WYSK modified its call letters to WYSK-FM, switching to an adult contemporary format. On March 4, 2002, WYSK-FM flipped to alternative rock, branded as "99.3 WYSK, The Rock Alternative".

At noon on January 7, 2008, WYSK-FM dropped its alternative format and switched to rhythmic contemporary with the station's first song being Justin Timberlake's "SexyBack". The call letters were changed from WYSK to WWVB-FM on January 11, 2008, to go along with the new moniker "The Vibe".

On August 13, 2009, the call sign was changed from WWVB-FM to WVBX.

On January 23, 2015, Alpha Media "entered into a definitive agreement" to purchase WVBX and sister stations WFLS-FM, WNTX, and WWUZ from Free Lance-Star License, LLC. The purchase was consummated on May 1, 2015, at a price of $8.1 million.

On June 1, 2018, WVBX rebranded as "Live 99-3". The station is now airing a more traditional contemporary hit radio playlist, moving away from the rhythmic format.

Alpha Media was acquired by Connoisseur Media in September 2025.