WRPQ
Radio station in Baraboo, Wisconsin
WRPQ (740 AM) is a radio station broadcasting an adult hits / variety hits format. Licensed to Baraboo, Wisconsin, United States, the station serves the Wisconsin Dells area. The station is currently owned by Sage Weil, through licensee Civic Media, Inc. The station's original cal sign was WBOO. It simulcasts on FM translators W259BC 99.7 FM and W279EG 103.7 FM, both in Baraboo.
01History
The station first began broadcasting in June 1967 under the call letters WBOO. Licensed as a "daytimer" on 740 kHz, the station was required to sign off at sunset to protect the clear-channel signal of CFZM in Toronto. In its early decades, WBOO served as a primary source of local news and middle-of-the-road (MOR) music for Sauk County and the Wisconsin Dells area.
In 1981, the station adopted the WRPQ call letters.. For many years, it was known as "The Big Q," operating with a full-service adult contemporary format that featured heavy emphasis on local Baraboo high school sports and community events.
On September 18, 2017, WRPQ changed its format from adult contemporary to adult hits / variety hits, branded as "99.7 Max FM". The station focuses on music from the '80s and '90s, but also plays some 2000s and current songs. The station was acquired by Civic Media, a Wisconsin-based group focused on local journalism and progressive talk, though the station has maintained its musical variety identity.
Sources and credits
This article is adapted from the Wikipedia article “WRPQ”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- WRPQ 99.7MAXFM logo.png by Unknown author, Fair use
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