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TigerDirect

Consumer Electronics Retailer

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TigerDirect was an El Segundo, California-based online retailer dealing in electronics, computers, and computer components. The company was previously owned by Systemax, which is known for its acquisitions of the intellectual property of the defunct U.S. retail chains Circuit City and CompUSA and relaunching them as online retailers. The two brands were subsequently shuttered in late December 2012 and consolidated into the TigerDirect site.

In 2015, TigerDirect phased out all of its remaining brick-and-mortar retail operations, and PCM Inc. acquired Systemax's online North American technology retail business. In 2019, TigerDirect closed its online business servicing Canada.

The bulk of the company's business was based on web and catalog computer electronics sales, where TigerDirect had carved out a niche by placing a heavy emphasis on rebate marketing as a way to offer lower prices. The company also operated retail store and business-to-business channels.

01History

The company was founded as BLOC Development Corp., a publisher of utility and application software products starting with FormTool, in 1985. The original company was a pioneer in utility software with several top 10 titles. The original founders were: Frank Millman, Jorge Torres, Frank Haggar, Phil Bolin, Stephan Whitney, and Bob Horton. Frank Milman and Jorge Torres conceptualized the first product "FormTool".

In 1989, Tiger Software became a subsidiary of publicly held Bloc Development Corporation. BLOC Development was also the parent company of BLOC Publishing (a sister company of TigerSoftware), which continued the development and publishing of the company's flagship product "FormTool", and 20 other products; and SoftSync, former publisher of the "EXPERT Software" titles and the Macintosh accounting software "Accountant Inc."). BLOC Development later changed its name to TigerDirect.

TigerDirect abandoned the profitable software development in favor of the TigerSoftware catalog by 1991. Unfortunately, the new model under the leadership of Gilbert Fiorentino was unprofitable, and the company was sold in distress to Global DirectMail (now known as Systemax). In 1994 TigerDirect launched a series of profitable smaller catalogs that included GraphicsExpress, as well as CDROM and Mac catalogs. In 1996, after an aborted attempt at acquisition by Hanover House, it was acquired by Systemax (NYSE: SYX)

Acquisition of CompUSA and Circuit City brands

On January 6, 2008, Systemax announced the acquisition of the CompUSA brand, trademarks and e-commerce business, and as many as 16 CompUSA retail outlets in Illinois, Florida, Texas and Puerto Rico. On May 13, 2009, Systemax similarly acquired Circuit City's intellectual property, including its trademarks, brand name, and domain names. The deal took effect six days later for a price of $14 million. The defunct CircuitCity.com website was restored after the Systemax purchase. In late-December 2012, both brands were shuttered and consolidated into TigerDirect.com.

Retail closing, sale to PCM

On March 16, 2015, TigerDirect announced that it would close all but three of its retail stores in an effort to focus exclusively on online and business-to-business sales. Canadian operations consisted of 6 stores in Southern Ontario and all closed in 2015 (and replaced by the online distribution centre in Richmond Hill under Acrodex or PCM Canada) The locations left open were located in Jefferson, Georgia, Guaynabo, Puerto Rico, and its then-headquarters location at Miami, Florida. The company also closed a distribution center in Naperville, Illinois.

In November 2015, PCM Inc. acquired Systemax's "North American Technology Group", including TigerDirect, for $14 million. The division had, by late 2015, incurred operating losses of $68 million (in contrast to its other businesses, which had an operating profit). The acquisition was closed on December 1, 2015 with the sale of its business-to-business customer list and intellectual property. The transfer of Systemax's web assets is to occur by February 15, 2016. The company also announced the shutdown of its remaining distribution center and retail stores.

In late-December 2015, the site began holding a clearout sale with no returns accepted; a company spokesperson stated that the site was liquidating its current stock in preparation for its formal transfer to PCM.

Website re-launch and closures

TigerDirect re-launched its electronics e-commerce website on February 15, 2016 under PCM Inc. ownership. The new TigerDirect.com was a technology store offering a wide variety of technology products. Tiger Direct maintained a substantial B2B customer base and restructured its marketing engine to serve newer customers under the parent company of PCM. PCM also operated TigerDirect.ca for their Canadian operations. Its Canadian website closed in November 2019, and in the end of March 2023 the company ceased all retail operations.

TigerDirect in Canada
TigerDirect in Canada
Watch videos about TigerDirectExplainers and documentaries on YouTube (opens in a new tab)

Sources and credits

This article is adapted from the Wikipedia article TigerDirect, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.

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