Talking point
Pre-established message or formula used in some fields involving communication
A talking point is a pre-established message or formula used in the field of political communication, sales and commercial or advertising communication. The message is coordinated a priori to remain more or less invariable regardless of which stakeholder brings the message in the media. Such statements can either be free standing or created as retorts to the opposition's talking points and are frequently used in public relations, particularly in areas heavy in debate such as politics and marketing.
Sources and credits
This article is adapted from the Wikipedia article “Talking point”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- Cicero Denounces Catiline in the Roman Senate by Cesare Maccari.png by Cesare Maccari, Public domain
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