Ströer
German advertising company
Ströer SE & Co. KGaA is a German out-of-home advertising, online advertising, billboards and street furniture company with headquarters in Cologne.
01Markets
Ströer SE & Co. KGaA is an outdoor advertising, online advertising, billboards and street furniture company with headquartered in Cologne. Aside from Germany, the company's core markets are Poland, Spain, the Netherlands, Belgium and the United Kingdom. The publicly traded company is listed in the SDAX and the Prime Standard segment of the Frankfurter Börse. In 2019, the revenue was 1.6 billion euro.
02Acquisitions
In 2014, Ströer acquired the brand GIGA Television, which continues to run it with the former founders.
In November 2015, Ströer acquired T-Online's (Germany's biggest Internet service provider) online portal, and in December 2015, Ströer acquired a 78.8% stake in Statista for €57 million. Ströer acquired the remaining stake in Statista in 2019.
In 2016, Ströer acquired StayFriends from United Online. StayFriends is now officially run by Ströer's T-Online.
03Criticism
Advertising tobacco to children
Ströer has used loopholes in national legislation to advertise for tobacco, specifically targeting young people, despite European laws prohibiting nicotine marketing in public places. In German cities, as of 2019 notably Mainz and Hildesheim, the company has repeatedly placed advertising signs directly in front of schools, Kindergartens and playgrounds.
Sources and credits
This article is adapted from the Wikipedia article “Ströer”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- Large-screen digital advertising in Dresden by the Ströer company - Text advert for a state visit - Mayor Hilbert wants to show Macron Dresden on Tuesday - Note - Cancellation due to unrest in France.jpg by Lupus in Saxonia, Public domain
- Ströer-Logo.svg by Ströer Out-of-Home Media, Public domain
- Scharnhorst Gymnasium Hildesheim.jpg by ATspecter, CC BY-SA 4.0
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