Serious Magic
American video software company, 2001-2006
Serious Magic, Inc. was a software company based in Folsom, California, founded in 2001. The company developed video production and communications software targeting creative professionals, businesses, consumers and the education market. It was acquired by Adobe Systems in October 2006.
01Products
Serious Magic's product line included:
- DV Rack, a direct-to-disk field recording and monitoring application, allowing videographers to use a laptop as a production monitor and recorder on location
- Visual Communicator, a video presentation and communications tool for business and education
- Vlog It!, a video blogging tool aimed at consumer and online publishers
02Acquisition by Adobe
On 19 October 2006, Adobe Systems acquired Serious Magic Inc. and its product portfolio. The DV Rack and Visual Communicator products were subsequently integrated into Adobe's professional video toolset.
Sources and credits
This article is adapted from the Wikipedia article “Serious Magic”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- SeriousMagic.jpg by Unknown author, Fair use
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