Robeks
Smoothie franchise in the US
Robeks is a smoothie franchise chain headquartered in Los Angeles, California. The company was founded in 1996 by David Robertson, a former investment banker. As of July 2024, the company has over 100 franchise locations.
01Background
Peter Bickford was a Wall Street banker and his wife Katrina ran a landscape design business. They were introduced to Robeks by Kela Alstrup, a franchise broker. The Bickfords "were hooked by the idea of providing healthy food in a colorful, high energy setting." The Bickfords opened the first Robeks franchise in New England.
In 2017, Robeks introduced a new menu. In February 2018, Robeks launched their new Online Ordering program allowing customers to place orders from their desktop or mobile devices. The cornerstone of the program is a new mobile app that is now available to the public. In the summer of 2018, Robeks introduced three floral infused lemonades in anticipation of the summer heat: Rose, Hibiscus, and Lavender.
Sources and credits
This article is adapted from the Wikipedia article “Robeks”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- Robeks logo.png by Unknown author, Fair use
- Robeks Juice (Encino, Los Angeles, California).jpg by Jrorman, CC BY-SA 4.0
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