Relative Insight
Relative Insight is a British technology and data analytics company founded in 2012, with offices in Lancaster and London. The company originated from a research project at Lancaster University, initially developed for crime detection and linguistic analysis in law enforcement.
Relative Insight uses comparative language analytics to identify statistically significant differences in how different groups of people communicate. The platform compares language sets to uncover variations in words, grammar, topics, and tone. This enables organizations to understand consumer attitudes, improve messaging strategies, and track linguistic trends over time.
01History
Relative Insight was spun out of Lancaster University in 2012 by founders Phil Greenwood and James Walkerdine, and was later joined by Ben Hookway and Rich Wilson in 2013.
02Technology and Products
The company's core technology originated from a decade-long research project conducted by the university's linguistics and cyber security departments. The research was initially aimed at identifying individuals engaged in online criminal activity by detecting discrepancies in their language patterns. The first commercial application of the technology was in law enforcement. Relative Insight has since expanded its application of the same linguistic comparison technology to the marketing and consumer analytics sectors.
03Use Cases
04Funding and Growth
The company has gone through multiple funding rounds, including £4m Series A funding from Maven Capital Partners and multiple funding rounds from YFM Equity Partners, including £5m Series B funding.
Sources and credits
This article is adapted from the Wikipedia article “Relative Insight”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Fathomly is not affiliated with or endorsed by the Wikimedia Foundation. Spotted a problem? Tell us.