RadiumOne
RadiumOne is a marketing company that provides online display, mobile, video, and social advertising services through programmatic marketing campaigns. It was first launched in 2009 by Gurbaksh Chahal.
01Overview
The company buys advertising space from websites and mobile applications and resells it in targeted packages to advertisers and agencies. It also creates software that automates the process of media buying for digital marketers. Headquartered in San Francisco, the firm has offices across North America, Europe and Asia.
02History
The company was launched in 2009 by Gurbaksh Chahal as gWallet, a loyalty and rewards program. After CEO Gurbaksh Chahal pleaded guilty to domestic violence battery on April 23, 2014, there were calls for him to step down as CEO. He was fired and immediately replaced by COO Bill Lonergan on April 27, 2014.
RadiumOne utilizes data taken from social networking sites such as Twitter and Facebook and uses it to tailor online, video, social and mobile consumer advertising using real-time bidding. The startup had initially raised $33.5 million from venture capital funds.
In June 2017, RhythmOne acquired the assets of data-driven marketing platform RadiumOne for US$22m.
Sources and credits
This article is adapted from the Wikipedia article “RadiumOne”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- FreshRadiumOne Logo.png by Unknown author, Fair use
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