Peter Mayle
British businessman and writer (1939-2018)

Peter Mayle (/meɪl/ "mail"; 14 June 1939, 18 January 2018) was a British businessman turned author who moved to France in the 1980s. He wrote a series of bestselling memoirs of his life there, beginning with A Year in Provence (1989).
01Early life
Born in Brighton, Sussex, the youngest of three children, Mayle and his parents moved to Barbados in the aftermath of World War II, where his father was transferred as a Colonial Office employee. Mayle returned to England after leaving school at 16 in Barbados.
02Advertising career
His first job in 1957 was as a trainee at Shell Oil, based in its London office. It was there that he discovered that he was more interested in advertising than oil and he wrote to David Ogilvy, the head of the advertising agency that had the Shell account at that time, asking for a job. Ogilvy offered him a job as a junior account executive, but Mayle's interest was more on the creative side of the business and he subsequently became a copywriter in 1961 based in its New York City office.
In due course another agency, Papert Koenig, Lois, poached him from Ogilvy and sent him back to London to head up the creative team in its UK office, where one of his colleagues was Alan Parker. When the US parent hit trouble in the mid-1960s, he and a colleague bought the London operation. They developed the business with accounts that included Watneys, Olivetti, and Sony and after five years, it was bought by BBDO, one of the top American agencies. He then commuted between the U.S. and the UK as its creative director.
A 1972 advertising slogan written by Mayle for Wonderloaf Bread was used as a football chant by supporters of Tottenham Hotspur, and became the basis of the song "Nice One Cyril".
By 1974, Mayle had had enough of advertising and transatlantic commuting, and quit the business to write full-time.
04Awards
British Book Awards named A Year in Provence Best Travel Book of the Year (1989) and him Author of the Year (1992). The French government made him a Chevalier de la Légion d'honneur (Knight of the Legion of Honor) in 2002, for coopération et francophonie.
Sources and credits
This article is adapted from the Wikipedia article “Peter Mayle”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- Peter Mayle en Provence.jpg by Patrick Gaudin, CC BY 2.0
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