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Pen & Pixel

American graphic design company

Pen & Pixel Graphics Inc. was an American graphic design firm based in Houston, Texas that specialized in musical album covers, especially for gangsta rap artists in the Southern United States. For a long time, it was the house design firm for No Limit Records, Cash Money Records, and Suave House Records.

01History

The company was started in 1992 by brothers Aaron and Shawn Brauch. The Brauch brothers and their staff worked with over 8,000 clients and completed 19,180 album covers before the company closed its doors in 2003. The brothers cited peer-to-peer file sharing website Napster and the September 11 attacks as reasons for the close; artists were reluctant to fly to Houston to view artwork that listeners would be unlikely to see.

The album covers Pen & Pixel produced have been described as "gaudy", "more-is-more", and "outrageous". Common themes included bullets, cars, drugs, fire, gems, money, women, and other examples of wealth and riches. Pen & Pixel would fulfill client requests for custom album covers, with sketches of the album cover being drawn based on the concepts requested. These sketches would then be scanned by a computer, which would generate a list of items needed for the cover, such as cars and diamonds. Photos would then be taken of these items from different angles, so the same item could be reused in the future. Pen & Pixel apparently refused to produce political covers (with two exceptions being Da Good da Bad & da Ugly by Geto Boys and I'm Goin' Out Lika Soldier by Willie D), and they once rejected a concept by Insane Clown Posse involving a pregnant woman being shot.

In 2020, Pen & Pixel came out of retirement to design the cover art for 21 Savage and Metro Boomin's Savage Mode II. The artwork is in their signature design, heavily inspired by those of Cash Money and No Limit and is a nod to the bling-rap album covers of the 1990s.

02Timeline of notable covers

1992

1993

1994

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1996

1997

1998

1999

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2001

2002

2003

2020

Watch videos about Pen & PixelExplainers and documentaries on YouTube (opens in a new tab)

Sources and credits

This article is adapted from the Wikipedia article Pen & Pixel, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.

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