OYLA

OYLA first launched in Kazakhstan in 2015. Since April 2017, the OYLA Youth Science magazine has been published monthly in Australia and New Zealand. Since June 2018, CHIP Wissen has been published bi-monthly in Germany, Austria, and Switzerland in German. Since November 2018 OYLA has been published bi-monthly in India in English. Since September 2019, the magazine comes out monthly in Russia under the name DUMAI. In December 2020, the magazine launched in the United Kingdom. The magazine comes out in France under the name À nous la Science. The first issue of the US edition of OYLA was published in December 2020. In January 2024, the magazine launched in the People's Republic of China. On October 4, 2023, Oyla began an English-language podcast, which is ranked 36 in the all time top 100 educational podcasts for kids.

In May 2025, OYLA launched second publication titled “OYLA Junior”. Aimed at readers aged 8 to 11, the magazine features approximately 48 pages of illustrated science content, hands-on activities, and puzzles. Like its parent publication, OYLA Junior is ad-free and focuses on fostering curiosity in STEM topics through visual storytelling and age-appropriate explanations. As of its launch, the magazine is available in print format, with a digital edition planned for future release.

OYLA also produces the OYLA Workbook, a companion publication issued alongside the magazine. Aimed at the same twelve-and-over readership, the workbook is designed to extend the articles of the parent magazine into hands-on activity and is built on the principle that scientific understanding develops through active engagement rather than passive reading.

Each issue offers experiments and demonstrations intended to be reproduced at home using ordinary household materials. The workbook is organized around two main components. The first is a set of experiments and observation tasks that translate abstract concepts from an article into a physical setup. The second is a section of active-learning questions. The tasks are deliberately structured so that they cannot be delegated to a AI, emphasizing direct contact with real materials. Completed works in form of photographs, drawings, crafts and diagrams can be uploaded to a gallery on the OYLA website, where a curated selection is chosen for publication.

On October 4, 2023, OYLA launched the “OYLA Podcast”, a weekly educational series designed for curious young listeners and families. Each episode runs approximately 6-12 minutes and explores engaging science, history, or math topics. Initial episodes included titles such as “Why is it dark at night?” and “Who taught doctors to wash their hands?” The podcast is available on major platforms, including Apple Podcasts, Goodpods, and Spotify.

In late 2023, the OYLA Podcast was ranked #36 in the all-time Top 100 Educational Podcasts for Kids."Top 100 Educational Podcasts for Kids". Goodpods.

OYLA is a highly rated children's magazine, having been included in the list of The New York Times favorite kids magazines. In 2023 chief editor Gamzat Biyarov and art director Alexander Fisher were recognized by the British Society of Magazine Editors on the short lists in their respective categories. In 2024 chief editor Gamzat Biyarov was again recognized for in the category of children's magazine editors. The magazine has also collaborated with National Oceanic and Atmospheric Administration Ocean Exploration to produce a series of articles on maritime exploration.