Reference articles on history, science, culture and more
Surprise meSurprise meSubscribe
Encyclopedia

New Earth Time

Naming system for time on Earth

Wikipedia contributorsAdapted for Fathomly · View authors
1 min read
Source updated January 24, 2025
Image credit is listed at the end of this article.

New Earth Time (or NET), also called degree time, is an alternative naming system for measuring the time of day proposed in 1999. In NET the day is split into 360 NET degrees, each NET degree is split into 60 NET minutes and each NET minute is split into 60 NET seconds. One NET degree is therefore equivalent to four standard minutes, and one standard hour is equivalent to 15 NET degrees.

NET is equivalent to the UTC read from a 24-hour analog clock as the clockwise angle past midnight of the hour hand. For example, noon is 180°0′0″ NET and at that time the hour hand is pointing straight down forming a 180° angle when measured from the top, at midnight. A full circle is 360 degrees and one NET day.

01History

New Earth Time was invented on 15 September 1999 by Mark Laugesen from Auckland, New Zealand. The rights to the name New Earth Time (or NET) and slogan "360 degrees of time" are novel and owned by degree NET Ltd. Similar ideas for unifying time measurement across the globe include Swatch Internet Time, another rebranding of UTC+1.

An example New Earth Time analog clock
An example New Earth Time analog clock
Watch videos about New Earth TimeExplainers and documentaries on YouTube (opens in a new tab)

Sources and credits

This article is adapted from the Wikipedia article “New Earth Time”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.

Images, from Wikimedia Commons:

Fathomly is not affiliated with or endorsed by the Wikimedia Foundation. Spotted a problem? Tell us.

Continue exploring

Related topics

24-hour analog dial

Clocks and watches with a 24-hour analog dial have an hour hand that makes one complete revolution, 360°, in a full day, or 24 hours per revolution. In contrast, the more familiar 12-hour analog dial has an hour hand that completes two revolutions per day, or 12 hours per revolution.

Decimal time

Decimal time is the representation of the time of day using units which are decimally related. This term is often used specifically to refer to the French Republican calendar time system used from 1794 to 1800, during the French Revolution, which divided the day into 10 decimal hours, each decimal hour into 100 decimal minutes and each decimal minute into 100 decimal seconds, as opposed to the more familiar standard time, which divides the day into 24 hours, each hour into 60 minutes and each minute into 60 seconds (86,400 SI seconds per day).

Rebranding

Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and advertising themes.