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Natrel

Canadian dairy co-operative

Natrel is a Canadian dairy co-operative based in Montreal, Quebec. The brand specializes in milk without antibiotics or artificial growth hormones and distributes the product throughout Canada.

01History

Natrel was formed in 1990 as the dairy subsidiary of the Agropur agricultural cooperative, headquartered in Longueuil, Quebec.

In 2012 the company began producing shelf-stable milk in collaboration with Tetra Pak. The first product released in the line was Baboo, a shelf-stable drink aimed towards toddlers. Baboo received criticism for what some people perceived to be an unnecessary product while the company argued that its formulation of milk protein made the drink easily digestible for young children.

In 2015 the company opened a "Milk Bar" cafe in Montreal in collaboration with coffee company Java U. The company opened a second Milk Bar in Toronto in 2016.

An advertisement for Natrel shaped as a milk carton
An advertisement for Natrel shaped as a milk carton

02Operations

As with other Canadian dairy companies, Natrel's butter production peaks in the spring.

Locations

Watch videos about NatrelExplainers and documentaries on YouTube (opens in a new tab)

Sources and credits

This article is adapted from the Wikipedia article Natrel, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.

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