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Microbrand

Wikipedia contributorsAdapted for Fathomly · View authors
1 min read
Source updated September 16, 2021

A microbrand is a small-scale brand recognized only in a certain geographic location, or by consumers in a specific micromarket or niche market. The majority of microbrands are owned by a microbusiness, though this trend is changing due to the expansion of the Internet and advancement of micromarketing tools. The process of identifying and micro-segmenting customers into more refined targets is becoming an efficient and rewarding operation for larger companies and corporations.

Microbrands are most frequently associated with products such as watches, instruments, undergarments, automobiles, and jewelry.

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This article is adapted from the Wikipedia article “Microbrand”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.

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