Lurpak
Danish butter brand
Lurpak is a Danish brand of butter owned by Arla Foods. It is sold in over 75 countries worldwide, and is known for its distinctive silver packaging. Lurpak came into existence in October 1901 after a cooperative of several Danish dairy farmers decided to create and register a common brand and mark for butter to increase sales. Its trumpetlike logo is based on the lur, an ancient brass instrument once used in Scandinavia.
Lurpak's principal market is the United Kingdom.
Lurpak butter is made from milk, but their spreadable range contains rapeseed oil.
01Product range
- Lurpak Slightly Salted Butter
- Lurpak Cheese Spread
- Lurpak Lighter Spreadable
- Lurpak Lightest Spreadable
- Lurpak Organic Spreadable
- Lurpak Unsalted
- Lurpak Spreadable Slightly Salted Butter
- Lurpak Spreadable Margarine Butter
- Lurpak With Crushed Garlic
- Lurpak Olive Oil Spread
- Lurpak Softest Slightly Salted (launched Spring 2018)
- Lurpak Plant Based
02Advertising campaigns
In 1985, Lurpak launched a television campaign for the United Kingdom featuring Douglas, a trombonist made from butter, trying to play the famous classical composition Flight of the Bumblebee by Rimsky-Korsakov at the end of each advert spot (usually being stopped by the voiceover "Not now, Douglas!"), in tribute to Arthur Tolcher's appearances on the television show Morecambe and Wise. This was created by Aardman Animations, and featured the voice of Penelope Keith, with the intro to the Agnus Dei from Faure's Requiem as background music. This ran for almost twenty years, until Lurpak repositioned with the "Good Food Deserves Lurpak" campaign, created by Wieden+Kennedy, and featuring the voice of Rutger Hauer.
03Similar brands
In the United Kingdom, discount retailer Aldi has introduced its own brand lookalike "butter blended with rapeseed oil", named Nordpak, which is manufactured in Ireland. Lidl and Tesco also have their own brand lookalikes, named Danpak and Butterpak, respectively.
Sources and credits
This article is adapted from the Wikipedia article “Lurpak”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- Lurpak.JPG by Toxophilus, CC BY-SA 3.0
- Lurpak Butter 250g unsalted UK market.jpg by Charles01, CC BY-SA 3.0
- HK 西環 Sai Ying Pun 水街 Water Street 167 Connaught Road West 香港萬怡酒店 Courtyard by Marriott Hong Kong hotel MoMo Cafe restaurant Buffet butter Lurpak June 2019 SSG 01.jpg by Beigingao Menauha, CC BY-SA 4.0
- Only foreign butter in Bosnian supermarkets.jpg by Modular science, CC BY 4.0
Fathomly is not affiliated with or endorsed by the Wikimedia Foundation. Spotted a problem? Tell us.