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Looks Familiar

British television series (1970-1987)

Looks Familiar was a British television entertainment programme, which began as a game show, and evolved into a talk show. Running from 25 August 1970 to 14 September 1987, it was hosted by Denis Norden, with 184 episodes being made, usually 30 or 45 minutes in length. Looks Familiar was focused on nostalgia, particularly from the 1930s and 1940s; on each show, the three celebrity guests would be prompted by Norden to reminisce, with the aid of archive clips, often about their careers. Made by Thames Television, it aired on ITV in the afternoons, until latterly being moved to Channel 4 for peak time viewing.

01Background

From 1967 to 1974, Sounds Familiar was a radio programme which aired on the BBC Light Programme, and, subsequently, BBC Radio 2. Created by Denis Gifford, it was a panel game based around archive sound clips, hosted by Barry Took. The programme was transferred to television as Looks Familiar, but hosted instead by Denis Norden. The pilot episode was broadcast on ITV on 25 August 1970 at 6.02pm; guests were Humphrey Lyttelton, Jessie Matthews, Cardew Robinson, Alfred Marks and Jimmy Wheeler.

02Format

Described as a game to test your NQ ("Nostalgia Quotient"), Norden would be joined by a panel of three celebrities from the world of entertainment who were quizzed by Norden using archive film clips. Earlier episodes featured a mystery guest. The game show element became a less integral part of the programme, with Norden remarking in 1981, "It's more of a chat show, but they are not called upon to make lemons of themselves by not knowing answers. I find out what their area of recall is. You generally find people past the mid-life crisis are fond of old songs and old shows. What people are recalling is their youth."

Looks Familiar was Norden's favourite of his own shows, with him commenting in 2008: "I met so many of the Hollywood stars I knew from my days working in cinemas. I liked the notion of presenting nostalgia without regret: not as an era that was better - simply different".

03Broadcast

Following the pilot episode on 25 August 1970, Looks Familiar returned two years later, on 18 October 1972 at 3pm (2.55pm in the Granada region). It continued on ITV, being broadcast in the afternoons until 29 July 1983. The hundredth edition of the show, aired on Wednesday 22 February 1978, was moved to an 8pm slot, drawing 16.3 million viewers, and was the 15th most viewed broadcast of the week. The guests were Patricia Hayes and Morecambe and Wise.

From 2 August 1984 to 14 September 1987, it was broadcast by Channel 4 in a peak time slot (initially 8pm), and extended to 45 minutes. During this period, ITV screened repeats in a graveyard slot.

04Guests

Watch videos about Looks FamiliarExplainers and documentaries on YouTube (opens in a new tab)

Sources and credits

This article is adapted from the Wikipedia article Looks Familiar, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.

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