Little Arrows

British-Gibraltan songwriter Albert Hammond and American producer Steve Rowland met each other in Madrid, Spain in 1966 when Hammond performed in his band the Diamond Boys. Together, they formed The Family Dogg that year, introducing Hammond to songwriter Mike Hazlewood. The formed a songwriting partnership together, with Hammond composing and Hazlewood writing the lyrics. At the same time, singer Leapy Lee (born Graham Pulleyblank) was struggling finding success, having previously recorded several non-charting singles for Pye, Decca and CBS Records, including the unreleased Ray Davies-composition "King of the Whole Wide World" in March 1966. By 1968, Lee was working as a caller in a bingo hall, where Hammond met him after accompanying his aunt there.

According to Hammond, he worked as a dishwasher at the Chelsea Drugstore when he wrote "Little Arrows", and was written as the same time as Hammond's single "I'm a Train" (1974). Lyrically, the song is about the ancient Roman God Cupid shooting his bow and arrow, being "very effective in suggesting" that his arrows "hit their mark" according to musicologist Walter Everett. Musically, Em Casalena identifies "Little Arrows" as country pop, whereas Greg Adams of AllMusic opines it had similarities to a "whimsical, pop-oriented tone". Lee recorded the track at Olympic Studios in Barnes, London with producer Gordon Mills and engineer Vic Smith. Session musicians on the track include guitarist Joe Moretti, alongside Jimmy Page prior to his success in Led Zeppelin. The guitar on the track features an echo box effect throughout.

MCA released "Little Arrows" as a single in the UK on 28 June 1968, backed by the B-side "Time Will Tell" which was written by Mills and Johnny Harris. Though initial chart success was slow, the single entered the Record Retailer chart on 27 August 1968 at a position of number 47, steadily climbing the chart until it peaked at number two on 15 October 1968, unable to dislodge "Those Were the Days" by Mary Hopkin from the top position. It exited the chart on 14 January 1969 at a position of 49, having spent a total of 21 weeks on the charts. Shortly after it entered the British charts, the single was released in the US through Decca in August 1968.

On the US Billboard Hot 100, "Little Arrows" debuted on 12 October 1968 at a position of 97, before peaking at number 16 on 7 December. The song became a crossover country hit, being more successful on the Billboard Hot Country Singles chart, where it reached number 11. On the Cash Box Country chart, "Little Arrows" peaked at number two, behind Loretta Lynn's "Your Squaw Is on the Warpath". In Canada, the song peaked at number one on the country chart and number eight on the pop singles chart. Elsewhere in the world, "Little Arrows" was a large success in Africa, Europe and Oceania where it reached number one in Austria, New Zealand, Rhodesia, and Sweden. It also peaked in the top-ten in Australia, Denmark, Norway, South Africa, Switzerland, and West Germany. Prompted by the success, Lee would go on to tour several of these territories.

Upon its initial chart run, "Little Arrows" sold 3 million copies worldwide. It was the first hit composed by Hammond and Hazlewood, shortly followed by the Pipkins "Gimme Dat Ding" (1970). Although Lee would go on to have further top-ten singles in South Africa and a few country chart hits in the US, he is generally considered a one-hit wonder for "Little Arrows". The track acted as the title song for Lee's album Little Arrows, which included two more compositions by Hammond and Hazlewood; "Theresa" and "My Girl Maria". Lee performed "Little Arrows" at the Ryman Auditorium for the Grand Ole Opry on 31 May 1969.

Upon original release, "Little Arrows" received primarily positive reviews in the press. Peter Jones of Record Mirror wrote that the single had "a lot of gimmicks and a lot of catchiness", believing it to be a "gas of a record", ending his review by stating "who could want more?" The song was praised in the Eastbourne Gazette for having a catchy chorus and "jolly, jaunty air", noting it to be "highly appropriate chart ammunition". The reviewer also praises the backing musicians, whom they describe as "colourful". The staff reviewer for Billboard stated that the single had an "infectious rhythm" with a "good sound", predicting it to become a hit. The reviewer for Cash Box found the song to be inventive, stating that "Cupid gets the big buildup here".

Retrospectively, Adams stated that "Little Arrows" was an "absolutely delightful song" that was categorized as novelty song even though "its novel imagery is not exactly a joke". Not all assessments of "Little Arrows" were positive; when reminiscing about his childhood, journalist Mark Carroll could only state "what was I thinking?" to owning a copy of the single.

Almost immediately after the release of Leapy Lee's original, "Little Arrows" was covered by Irish showband Brendan O'Brien & the Dixies. The band had first heard Lee's version in early July 1968, before immediately taping their own version of it. Issued as a single in early August 1968, their version of "Little Arrows reached number one in Ireland on 7 September, staying on the charts for 20 weeks. Stig "Stikkan" Anderson rewrote the track with Swedish lyrcis as "Amors pilar" ("Amor's Arrows") for Swedish band the Streaplers, who issued their version of it on a single in September 1968. After the Streaplers version failed to chart, the song was given to Ewa Roos who released her version through Epic Records in December 1968. Her version became a chart hit, reaching number five on sales chart Kvällstoppen and topping Svensktoppen for two weeks in February 1969.

Alfonso Alpin translated the song into Spanish as "Las Flechas del Amor" ("The Arrows of Love"), with an arrangement by Waldo de los Ríos. Spanish pop singer Karina recorded the song, and when released as a single, it reached number one on the Los 40 Principales radio station chart in March 1969, staying there for seven weeks straight. The single sold well enough to award Karina a gold record. According to Hammond, after hearing that "Little Arrows" had been translated and became hits in numerous languages, he felt "it was crazy" and "if this is the way it’s going to be, this is gonna be wonderful".