Life! Camera Action...

• Dipti Mehta as Reina
• Shaheed Woods as Mike
• John Crann as Professor Ed
• Swati Kapila as Simi
• Suneet Kochar as Actress
• Chelsi Stahr as producer Teri
• Subodh Batra as Reina's father
• Noor Naghmi
• Prabha Batra as Reina's mother
• Nina Mehta as Actress
• Bhavesh Patel as Patel DVD store owner

Development

Life! Camera Action... started as Rohit Gupta's ten-minute short film assignment at the New York Film Academy. Shortly after he dropped out of the academy to make it into a full-length feature film. Amanda Sodhi, the co-writer of the film, in response to an advertisement had originally submitted a fifteen-page short film script titled "The Last Shot" loosely based on her own life.>

Filming

The film was shot in guerilla style on Panasonic AG-DVX100 in ten days and roughly edited on Gupta's Mac Book Pro. It was filmed on an initial budget of around $4000 with money raised from his savings that was cleaned up with post-production work costing several thousand dollars before its marketing and release. In an interview Dipti Mehta has said that in an informal meeting before the audition, Gupta thought she was not right for the part, although she was invited at the audition where he failed to recognize her at the first sight. Mehta did get the part and it became her debut film as a lead.

Filming locations

Various locations in New York City, New York Film Academy, Jersey City and Newport Waterfront.

Music

The background score and songs were composed by Manoj Singh. The music was produced in Mumbai, India. The following songs are featured in the film and used as a part of the background score.

Soundtrack

The score for Life! Camera Action... features two original songs.

Life! Camera Action... opened in numerous international film festivals beginning with its world premiere at the New York Indian Film Festival. Thereafter the film went on to receive numerous accolades around the world before it received a limited DVD distribution deal on 29 October 2012 by New Jersey-based ViVa Entertainment for the Asian Indian market spanning the North American continent. It was initially released via Facebook on 20 July 2012 by Boston-based idistribute Inc., a new media distribution company. On 29 November 2012, the film received another retail DVD distribution platform via Florida-based Dynasty Records through Trans World Entertainment Corporation's national mall-based stores under the brand name FYE (For Your Entertainment), Suncoast and Wherehouse.com. Flipkart, India's largest e-commerce consumer company released the film on 17 February 2013. On International Women's Day, 8 March 2013 the film was released worldwide through Distrify, a UK-based VOD movie distribution company for online streaming and movie download in any global currency. The film was released to other VOD service such as the Amazon Video, BoxTV.

it's not just good filmmaking, it's real intelligent filmmaking.

Life! Camera Action... received critical acclaim. It was invited at various international film festivals including the New York Indian Film Festival; Williamsburg International Film Festival (WILLiFest) in New York Archived 29 October 2016 at the Wayback Machine; Mississippi International Film Festival, USA; Cabo Verde International Film Festival (CVIFF), Africa; International Film Festival Antigua & Barbuda; Official World Peace Film Festival, Indonesia Archived 27 September 2016 at the Wayback Machine; Golden Door Film Festival in USA; Ionian International Film Festival in Greece; Indian International Film Festival of Tampa Bay; Carmarthen Bay International Film Festival in United Kingdom; Treasure Coast International Film Festival, USA; The Social Uprising Resistance and Grass Root Encouragement International Film Festival, in the United States; NFDC Film Bazaar in Goa; Beloit International Film Festival; Filums (LUMS International Film Festival), Pakistan; Boston's Museum of Fine Arts (MFA) South Asian Film Series, USA; Heart of England International Film Festival; Dhaka International Film Festival (Cinema of the World section), Bangladesh; Legacy Media Institute International Film Festival, Virginia; Delhi International Film Festival, India; International Youth Film Festival in the UK; Silent River Film Festival, USA; and others.

The film received various accolades including some of the highest honors at its festival run, with the nominations categories mainly ranging from recognition of the film itself (Best Film) to its direction, Film editing, music, screenwriting to the cast's acting performance, mainly Dipti Mehta (Best Actress), Swati Kapila (Best Supporting Actress), Noor Naghmi (Best Supporting Actor) and Shaheed Woods (Best Actor).