KPLY

The station signed on the air on September 13, 1928. Its original call sign was KOH, the oldest radio station in Nevada. It was the last "new station" in the United States to receive a three-letter call sign. In the 1930s, KOH broadcast on 1380 kilocycles with 500 watts. The station was sold to McClatchy in February 1931. The offices and studios were at 440 North Virginia Avenue. KOH was an affiliate of the CBS Radio Network. On October 27, 1982, Klein Broadcasting Co. announced that it would buy KOH from McClatchy for $95,000.

The station continued to use the call sign KOH until March 10, 1994 (March 18, 1994, according to Federal Communications Commission records). In 1994, as part of a complex realignment of stations in the Reno area, KOH's programming and format moved to 780 AM under the callsign KKOH, while 630 AM changed its call sign to KRCV. The 780 station could not use KOH's three-letter call sign because the two stations were not co-owned, so an extra K was added at the beginning but is only said during the hourly station identification.

On March 16, 2005, the station switched to the current KPLY.

KPLY is the radio home for the Reno Aces baseball team. It also carries San Francisco 49ers football broadcasts.