KBTT
Radio station in Haughton, Louisiana
KBTT (103.7 FM, "103.7 Tha Beat") is an American radio station licensed to Haughton, Louisiana. The station is broadcasting a mainstream urban format. The station serves the Shreveport-Bossier City metropolitan area. KBTT is owned by Connoisseur Media, through licensee Alpha Media Licensee LLC. Its studios are located just north of downtown Shreveport, and the transmitter is in Eastwood, Louisiana.
01History
Around the late 1990s to early 2000 KBTT, originally called "K-103 Tha Beat", was launched with a rhythmic contemporary format originally as one of the first competitors to KMJJ. KBTT's sister station KDKS was launched at the same time as an urban contemporary format. But once KDKS turned its format over to urban AC to compete with newcomer KVMA-FM (KMJJ's sister), KBTT tilted its format over to mainstream urban since Shreveport-Bossier City market has a huge African American population to support it as opposed to rhythmic. It is the syndicated home of the Rickey Smiley Morning Show.
Sources and credits
This article is adapted from the Wikipedia article “KBTT”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- KBTT logo.jpg by Unknown author, Fair use
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