Institut français d'opinion publique
French international polling and market research firm
The Institut français d'opinion publique (IFOP; English: French Institute of Public Opinion) is an international polling and market research firm, whose motto is "Connection creates value".
It was founded on 1 December 1938 by Jean Stoetzel, former Sorbonne professor, after he met George Gallup in the United States. Its CEO was Laurence Parisot from 1990 until 2016, who was nicknamed "boss of the bosses", when she was the leader of the Mouvement des Entreprises de France, the French employers' trade union. The IFOP sells polls to firms and political parties.
IFOP is also a source of data in France for the SNEP music charts.
Sources and credits
This article is adapted from the Wikipedia article “Institut français d'opinion publique”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- Logo de l'Institut français d'opinion publique (IFOP).svg by Futurhit12, Public domain
Fathomly is not affiliated with or endorsed by the Wikimedia Foundation. Spotted a problem? Tell us.