HelloSociety
HelloSociety was a Santa Monica, CA-based social media marketing and technology firm that helped brands partner with influencers. The company was founded by Kyla Brennan in 2012.
The company was purchased by The New York Times Company in March 2016.
01History
HelloSociety started out as HelloInsights, an analytics and ad measurement tool, and expanded to a full suite. The company was the first Pinterest marketing and analytics firm. In 2015, the company expanded its network to include influencers on Instagram, Snapchat, YouTube, and other social media platforms.
In March 2016, the New York Times Company bought HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with the Times' internal social media agency, T Brand Studio.
02Products
HelloSociety’s product suite was made up of five parts: HelloInsights, HelloPartners, HelloBuzz, HelloCreative, and HelloManager.
Sources and credits
This article is adapted from the Wikipedia article “HelloSociety”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- HelloSociety company logo.png by Unknown author, Fair use
Fathomly is not affiliated with or endorsed by the Wikimedia Foundation. Spotted a problem? Tell us.