Header bidding
Mechanism for automatic trading in digital advertising
Header bidding is a programmatic advertising technique in which publishers bid on multiple advertising exchanges in real time. Google has been reported to have referred internally to header bidding as an "existential threat".
Sources and credits
This article is adapted from the Wikipedia article “Header bidding”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- Header Bidding (scheme).png by adwmg, CC BY 4.0
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