FreshChoice
New Zealand supermarket chain franchise owned by Woolworths Group
FreshChoice is a franchise of locally owned and operated supermarkets across New Zealand. It is owned by Woolworths (New Zealand), the New Zealand division of the Australian Woolworths
01History
The franchise was established in 1995.
By 2008, it had 15 stores but was yet to expand into Auckland.
In 2023, Woolworths (New Zealand) began the process of rebranding all of its SuperValue stores as FreshChoice, this was part of a plan to expand the FreshChoice chain to 200 stores by 2034.
In October 2025, FreshChoice joined the Everyday Rewards program.
02Operations
There are 74 FreshChoice stores across New Zealand, including 11 in Auckland. The stores are operated under franchise agreements with Wholesale Distributors Ltd (WDL), a division of Woolworths, one of New Zealand's largest retail and distribution companies.
Sources and credits
This article is adapted from the Wikipedia article “FreshChoice”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- FreshChoice, Edgeware, New Zealand 01.jpg by Michal Klajban, CC BY-SA 4.0
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