FotoInsight

FotoInsight is a digital photo processing service for Windows, Mac OS and Linux users that was founded in 2003 in Cambridge, England, and is Europe's largest independent photo printer.
01Overview
FotoInsight employs over 4,000 staff. across Europe with over 3 billion photo prints printed annually. FotoInsight's managing director Klaas Brumann owns a controlling interest in the company.
02Intel legal threat
In June 2005, Intel Corp's UK division threatened legal action against FotoInsight for trademark infringement due to FotoInsight's use of the name slogan "The 'INSIDE' format" which Intel argued that it had coined when it started using the slogan "Intel Inside" for computers with their processors in 1991. FotoInsight eventually backed down and changed their slogan to "FotoInsight Limited", partly on account of the differences of trademark law in over 20 EU member countries in which they were attempting to set up business. In addition, Intel's threat of legal action against FotoInsight resulted in a form of the Streisand effect for FotoInsight and resulted in a large increase of brand recognition, notoriety and business due to the press coverage of the action by Intel.
03Google Earth integration
FotoInsight also has the option to take images taken from Google Earth and print and ship them in individual photographic prints. FotoInsight also offers the options of taking Photographs from Google Earth and, making them into postcards or greeting cards, using other Google Earth photographs or user supplied photographs.
Sources and credits
This article is adapted from the Wikipedia article “FotoInsight”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- FotoInsight Logo.png by Unknown author, Fair use
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