Evisu
Japanese designer clothing company
Evisu Jeans (エヴィスジーンズ) is a Japanese designer clothing company that specializes in producing denim wear. The brand was founded by Hidehiko Yamane in 1991 in Osaka. Its current headquarters are in Shijō, Osaka. They gained popularity in the early 2000s amongst celebrities and American rappers.
The company name, originally Evis, was derived from the initial "L" of Levi's combined with the Japanese Ebisu (恵比寿), a god of fortune.
01Production
The initial production line allowed about 14 pairs of jeans a day to be produced, with each of them having a seagull hand painted on them by Yamane himself. Ebisu is the name of the Japanese folk god of money who is usually portrayed with a fishing rod.
02Legal issues
In March 2006, the company and Yamane were reported to Tokyo District Public Prosecutor's Office with another firm on suspicion of tax evasion. Yamane and the two firms stood accused of concealing more than 500 million yen of income as well as evading some 160 million yen in taxes over three years.
03Personnel changes
In 2009, Evisu was relaunched, and Scott Morrison became CEO and creative director. Yamane left the company in 2022, to launch his eponymous brand. David Pun now is the owner and CEO since 2018.
Sources and credits
This article is adapted from the Wikipedia article “Evisu”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- Evisu pocket.jpg by No machine-readable author provided. Marubatsu assumed (based on copyright claims)., Public domain
Fathomly is not affiliated with or endorsed by the Wikimedia Foundation. Spotted a problem? Tell us.
