DigiDirect
Australian company
The DigiDirect Group is an Australian company. It owns the consumer electronics retail chain DigiDirect, online book retailers Booktopia and Angus & Robertson, library supplier James Bennett and computer hardware retailer Mwave.
01History
DigiDirect was founded in 2006 by Shant Kradjian as an online camera equipment business. The first DigiDirect store was opened in Westfield Bondi Junction. By 2016, the company had stores in Victoria, New South Wales and Queensland. In August 2016, DigiDirect opened its seventh store and entered the Western Australian market after acquiring a camera store in Cannington.
DigiDirect was fined $39,240 in June 2021 by the Australian Competition and Consumer Commission for three alleged instances of misleading advertising in 2020.
In February 2024, DigiDirect launched DigiMarket, an online third-party marketplace. In August 2024, DigiDirect acquired online book retailer Booktopia after the company went into administration in July. The acquisition also included the Angus & Robertson and Co-Op Bookshop brands and about $14 million in inventory. In September 2024, over 304,000 DigiDirect customer records were leaked online after a cybersecurity breach.
In May 2025, DigiDirect purchased library supplier James Bennett from US company Baker & Taylor. The following month, it acquired computer hardware retailer Mwave after it went into voluntary administration.
Sources and credits
This article is adapted from the Wikipedia article “DigiDirect”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Fathomly is not affiliated with or endorsed by the Wikimedia Foundation. Spotted a problem? Tell us.