Dedeman
Romanian home improvement retailer
Dedeman is a hypermarket chain with 100% Romanian capital offering home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale", which means "Dedicated to your plans". It is based in Bacău and operates 65 stores (as of January 2026) in the country. Dedeman was established in 1992.
01History
Dedeman was founded in 1992 by two brothers named Adrian and Dragoș Pavăl, in Bacău, Romania.
Its first store was initially only 16 square meters, selling various retail merchandise.
Since 2010, Dedeman is the DIY market leader in Romania by turnover, and since 2012, its increasing number of stores has cemented its position as such.
In October 2011, Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years. The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the Romanian Olympic and Sporting Committee for a period of 5 years.
In 2014, Dedeman signed a sponsorship with the Romanian tennis player Simona Halep.
In 2015, Dedeman became the fourth biggest player in the Central and East Europe DIY market, with a market share of 1.9%, according to a study by PMR Research.
02Financial figures
| Year | Store Count | Employees | Turnover (EUR) |
|---|---|---|---|
| 2023 | 59 | 12,113 | 2.32b |
| 2022 | 58 | 12,245 | 2.23b |
| 2021 | 57 | 11,948 | 2.02b |
| 2020 | 54 | 11,374 | 1.87b |
| 2019 | 50 | 10,769 | 1.72b |
| 2018 | 49 | 10,413 | 1.54b |
| 2017 | 48 | 9,818 | 1.36b |
| 2016 | 45 | 8,421 | 1.16b |
| 2015 | 40 | 7,656 | 0.96b |
| 2014 | 41 | 7,179 | 0.76b |
| 2013 | 36 | 6,489 | 0.60b |
Sources and credits
This article is adapted from the Wikipedia article “Dedeman”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- Magazin Dedeman.jpg by Otilia Burcut, CC-BY-SA-4.0
Fathomly is not affiliated with or endorsed by the Wikimedia Foundation. Spotted a problem? Tell us.