Contentful

The company was founded in 2013 and released the first beta of its software platform that same year. A previous version of the platform was named "Storageroom." While the company often shies away from the terms "headless" and content management system, it is widely considered a headless CMS platform.

In 2018, the company raised a series D round of financing of $35.5 million from OMERS, Benchmark, Balderton Capital, General Catalyst, Sapphire Ventures and the venture arm of customer relationship management software company, Salesforce.

In 2019, CB Insights, in an article in The New York Times, predicted that Contentful would become a startup unicorn, valued at more than one billion USD.

In June 2020, Contentful raised a series E round of financing of $80 million from venture capital funds Sapphire Ventures, General Catalyst and Salesforce Ventures.

In March 2021, Contentful created an online marketplace for third-party apps as well as apps built by the company, all using the Contentful platform. At the same time, the company made its APIs publicly available to promote the creation of more apps.

In July 2021, Contentful raised a series F round of financing of $175 million led by the private equity arm of the hedge fund Tiger Global at a valuation of $3 billion.

In August 2024, Contentful acquires Ninetailed bringing AI-driven personalization capabilities to the platform.

In June 2026, Contentful was acquired by Salesforce.

Notable Contentful clients include IKEA, Jack in the Box, Cancer Research UK, the British Museum, Spotify, Red Bull, Twilio, Intercom, Inc., KFC, On, Kraft Heinz, and Urban Outfitters.