Complan
British energy drinks manufacturer
Complan Foods is a British company that makes powdered milk energy drinks. It was acquired by Danone in 2011. In India the Complan brand is owned by the Zydus Wellness.
01History
Complan was launched by Glaxo in 1954. As part of Glaxo's Farley Health Products subsidiary, the Complan UK brand was sold to Boots in 1988. In India, Complan remained with Glaxo until 1994, when it was acquired by Heinz, who also acquired the UK brand in the same year. Its USP was that it was the complete planned food.
02Present
In 2002 a majority stake in the UK business (Complan Foods) was sold to the Saatchi brothers' Saatchinvest.
03Awards and recognition
In the Brand Trust Report 2012, Complan was ranked first among India's most trusted nutritional brands and subsequently, according to the Brand Trust Report 2013, Complan was ranked third among India's most trusted nutritional brands. In 2014, however, Complan was ranked fourth among India's most trusted nutritional brands according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, a brand analytics company.
04Cultural references
In The Beauty Queen of Leenane, a play by Martin McDonagh, lumpy Complan is a symbol of family strife.
Author Quentin Crisp was an enthusiastic consumer of Complan.
Sources and credits
This article is adapted from the Wikipedia article “Complan”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- Complan Advertisement from 1967.jpg by Complan/Glaxo, CC0
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