CarsDirect
CarsDirect is an American online automotive research portal and car buying service based in El Segundo, California, that allows consumers to research, price, purchase, insure and finance a vehicle online. The company also provides lead generation and referral services to auto dealers.
01History
CarsDirect was founded in 1998 by Scott Painter, launched from the business incubator Idealab. It was the first company to sell vehicles online directly to consumers, rather than referring consumers to brick-and-mortar dealers.
CarsDirect first registered for an initial public offering in a May 2000 filing with the U.S. Securities and Exchange Commission; however, it withdrew its registration in December of that year citing "unfavorable conditions in the public equity market."
In 2004, the firm began to expand into other markets, and subsequently changed its name to Internet Brands in 2005.
In June 2014, the company announced that it had been acquired by Kohlberg Kravis Roberts (KKR) for $1.1 Billion.
02Recognitions and awards
- PC World named CarsDirect a top 7 site for "buying or selling anything" in 2008.
- PC Magazine selected CarsDirect as a "Top 100 Classic Website" in 2002, 2003, and 2004.
Sources and credits
This article is adapted from the Wikipedia article “CarsDirect”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- CarsDirect Logo.png by Unknown author, Fair use
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