Call capture
Technology capturing personal data from call/text inquiries
Call capture is the practice in the real estate industry of using interactive voice response systems to capture personal data from persons who inquire for information about a property for sale or rent. After the call is placed, the system notifies a client of the name and phone number of the person calling. The system is designed to generate leads.
01Sample service
Real estate agents for example might display their call capture phone number on signs, mailings, and their website. This may be a toll-free phone number with a code for the property. Information about a property is delivered via a phone call or provided by text message.
The assigned real estate agent receives a lead by email or text that a client is listening to a property presentation, or that a response text link has been sent on a particular property. The lead usually includes the caller ID of the inbound phone number, the name of the party associated to the incoming phone number and the property that was just inquired-on.
Sources and credits
This article is adapted from the Wikipedia article “Call capture”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
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