AllHipHop
Hip hop news website founded in 1998
AllHipHop is a hip-hop news website founded by Greg Watkins and Chuck Creekmur in 1998. It publishes music news, interviews, commentary, reviews, and other coverage of hip-hop culture. The website grew out of Watkins's online promotion of artists signed to Oblique Recordings and Creekmur's journalism website Tantrum Online.
01History
The website was founded in 1998 by Greg Watkins and Chuck Creekmur. In 1997, Watkins registered the allhiphop.com domain to promote the artists on Oblique Recordings, a small record label he operated. The website provided music downloads to promote the label's artists. After reaching 30,000 downloads a month, Watkins struck deals with eMusic and other retailers to sell downloads.
Creekmur, a freelance journalist, had launched a website, tantrum-online, in New York City. After merging the companies, they adapted Trantrum's exclamation point logo for AllHipHop. By 2004, the business generated enough revenue for Watkins and Creekmur to work full-time on the website. In 2007, the revenue exceeded US$4 million.
On August 12, 2017, AllHipHop announced a partnership with Maven, a company based in Seattle, to manage its entire digital media platform.
Figures from May 2008 show it attracted over 37 million page views a month.
02Accolades
In 2006, AllHipHop won the Rising Stars Award from Black Enterprise magazine.
Essence magazine dubbed AllHipHop "the CNN of hip-hop" in 2008.
Sources and credits
This article is adapted from the Wikipedia article “AllHipHop”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
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