Advertising inventory
Advertising inventory or media inventory is the space available in the media, advertising, and marketing industries to advertisers on newspapers, magazines, and digital platforms.
01History
Traditionally advertising inventory was sold during upfront events in the third week of May. However, advertising space is increasingly being transacted algorithmically, such as with real-time bidding.
02Categories
Media space is typically broken down into four categories, which can be purchased through a variety of sales channels.
- Premium guaranteed
- Audience targeted
- Remnant
- Sponsorships
Sources and credits
This article is adapted from the Wikipedia article “Advertising inventory”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
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