2:30
2023 single by Asake
"2:30" is a song by Nigerian singer Asake. It was released on 5 April 2023, through YBNL Nation and Empire Distribution as the second single from his second studio album Work of Art (2023). It was produced by Magicsticks and Blaisebeatz.
01Composition
"2:30" combines simmering percussion with synths described by Rolling Stone as "straight out of a dingy basement," a texture that underscores the song's raw and unfiltered energy. Produced by Magicsticks and Blaisebeatz, the track draws from Asake's street-pop roots, celebrating his authenticity and individuality.
02Music video
The music video for "2:30" coincided with the song's release. It was shot in Los Angeles and was directed by Edgar Esteves and Joshua Valle, and produced by Blank Square Productions.
03Commercial performance
"2:30" debuted at No. 22 on the Official Nigeria Top 100 chart during the week of 7 April 2023. During the week of 17 April 2023, it amassed 5.23 million on-demand streams (No. 1 on streaming) and a radio reach of 65 million impressions (No. 5 on radio). This marked Asake's ninth top-ten entry on the chart, setting a record for the most top-ten singles in Nigeria since the chart's inception in November 2020. The song's streaming figures nearly doubled that of the next highest-ranked track, Davido's "Unavailable," which recorded 2.84 million streams.
The following week, it quickly rose to No. 1. "2:30" maintained its No. 1 position for a second consecutive week, tallying 3.08 million streams and 72.7 million radio impressions, becoming Asake's third song of 2023 to log multiple weeks at the summit.
By its third week (ending 27 April 2023), the song remained at No. 1, with 2.94 million streams (No. 2 on streaming) and 82 million radio impressions (No. 2 on radio), extending Asake’s record for his longest chart-topping run as a lead artist.
In its fourth week on the chart (week ending 12 May 2023), "2:30" rebounded to No. 1, recording 78.4 million in radio reach (No. 1 on radio) and 2.28 million streams (No. 3 on streaming). It became the first of Asake’s songs to spend four weeks at the summit. However, by the following week, the track fell to No. 3 after being displaced by Rema’s "Charm" and Kizz Daniel’s "Shu-Peru."
04Charts
| Chart (2023) | Peak position |
|---|---|
| Nigeria Top 100 (TurnTable) | 1 |
| UK Official Singles Chart Update (OCC) | 88 |
| UK Afrobeats (Official Charts) | 2 |
| US Afrobeats Songs (Billboard) | 8 |
05Certifications
| Region | Certification | Certified units/sales |
|---|---|---|
| Nigeria (TCSN) | 4× Platinum | 400,000‡ |
|
‡ Sales+streaming figures based on certification alone. | ||
06Personnel
Credits adapted from Apple Music.
- Ahmed Ololade - vocals, songwriting
- Olamide Adedeji, songwriting
- Magicsticks - production, mixing, mastering
- Blaisebeatz - production
- B.Banks - recording engineer
- Nicholas Cavaleri - engineer
07Release history
| Region | Date | Format | Label |
|---|---|---|---|
| Various | 5 April 2023 |
Sources and credits
This article is adapted from the Wikipedia article “2:30”, written by its contributors and licensed under CC BY-SA 4.0. Fathomly has changed the layout, removed citation markers, navigation and maintenance notices, and adjusted punctuation. This adapted version is shared under the same license. For references, see the original article.
Images, from Wikimedia Commons:
- Asake - 2-30.png by Unknown author, Fair use
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